CLIENT NURTURING
Most successful brands thrive on trust, and lead nurturing plays a crucial role in that. Hence entrepreneurs that invest their time and resources in client enabling tools stand a good chance of growing their businesses this year.
73%
Here is why:
This study has discovered that 73% of prospects are not ready to buy when they first interact with your brand. By simply using client nurturing tactics, you increase the chances of converting them into paying customers by 90%. Before you can achieve this, make sure that you use an efficient nurturing system that drives prospects through the sales pipeline without realizing it.
Essentially, before you can start nurturing a client, you need one thing: a rock-solid customer-centric strategy. While your plan doesn’t have to be too detailed, it should contain all the necessary elements. They include the following: objectives, realistic goals, your target market, competition, customer’s tastes, and pain points, and how your product or service will help them.
For instance, if your business targets young women between 18 and 35 with waistline products, you can tailor your content in such a way that it addresses their lifestyle and preferences. Put differently; your content should demonstrate that you know a thing or two about their waistline problems.